With thanks to the BBC website h2g2 The music video is generally considered to have been born on the BBC’s Top of the Pops in November 1975. Glamorous rock band Queen found they were unable to appear on Top of the Pops as they were on tour.They worked over two days and spent the considerable sum at that time of £4,000 on recording their latest single, Bohemian Rhapsody, on the relatively new medium of video tape.
There were no home video reorders until the late 70s/early 80s, but broadcasters were recording TV programme on huge 2 inch video tapes.
Kings of Leon - Use somebody
I think the audience for this song is rock fans, teens and young adults and also fans of Kings Of Leon. The genre of this song is rock. The narrative behind this video is that the lead singer seems to be lonely with his life on the road with the band. In the video the the band is represented stereotypically of a rock and roll artists. I say this because there is lots of shots of them performing and also the band hanging out backstage. The band are signed with Sony Music. The establishing shot is of a city from an aerial view. The shots swap from close-ups to long shots and aerial shots of the band in concert. The colours in the video are dark and dull, this is a representation of sadness and a negative atmosphere with the video. The edits in the video are fast mainly, showing footage from their performances but on the other hand there is also slow edits on other parts of the video to show the down side of being on tour. This emphasis' how tired the band can get and how warn out they can get whilst on tour.Usher ft R Kelly - Same girl
The audience which this will appeal to is R&B fans, teens/young adults and both genders. The genre of the song is R&B. The narrative of the music video in a nutshell is the two male characters are under the impression that they are dating the same girl. The artists in the video have a very unique representation in the video. The artists in the video are R&B artists which is stereotyped in this video. By this i mean that the artists are represented of having lots of money and having expensive items. Their clothes are stereotypical of R&B artists. In the video they are wearing baggy trousers, vests and lots of jewellery. The video is signed by Jive Records which is a company owned by Sony. The establishing shot is of an American city. Other locations in the video include houses/apartments, aeroplane, cars and a restraunt. With these locations its clear to see that the characters are wealthy. They are wearing similar designs of clothes. Split screen editing between 2 and 3. Close ups and mid shots are used frequently. The sound includes the song being played throughout as well as dialogue at the beginning as the two characters talk on the phone.Michael Jackson "Thriller"
I watched the infamous Michael Jackson music video ‘Thriller’ I researched the video in detail and took notes to use for the analysis.
The Michael Jackson ‘Thriller’ music video was published in 1982 by Epic records. The genre is pop/RnB/Funk. The video won 8 Grammy awards.
The music video is different to a normal music video in many ways. The video is set out like a film and is 15 minutes long. This is unlike a normal music video which does not last this long and instead, usually lasts about 3 minutes. They do not usually this long because the audiences' attention would usually drift. Artists such as Michael Jackson are able to do this because of their name and their audience trusts them so much to entertain them and keep their attention.The thriller video was so popular when it was released that it would be played on mainstream music channels and radio stations more than 3 times an hour due to high demand. The video was made with a budget of about $500,000 and made about 9 million units in profit.
The video goes against the stereo typical features of the pop genre. The video keep more towards a stereotypical horror video. The scenery is very dark, the characters are creepy monsters and ghools and there are even some jumpy scenes at the beggining of the video which is very stereotypical of a horror video.
Queens Bohemian Rhapsody
One of the reasons Bohemian Rhapsody is so regularly recognised as definitive for the newer popular music videos is because it exemplifies the grammar of popular videos. The key feature of popular music video is that the moving images is edited to be in time with the music. Subsequently the produce of Walt Disney, Sergei Eisenstein and Busby Berkly are key landmarks in the advancement of the modern music video. Although to consider the video directed by Bruce Gower for Queen as the first ever music video is incorrect.Queens Bohemian Rhapsody in 1975 has said to have been one of the most influential music videos of all time, although many different things before this might have influenced the modern popular music videos Bohemian Rhapsody was the main thing.
Timeline of the history of the music video
1920s:
1974:
1920s:
Sound-on-film ushers in the era of musical shorts
In April 1923, New York City’s Rivoli Theater presented the first motion pictures with sound-on-film, a system that synchronized movies and their soundtracks. (“The Jazz Singer,” the first full-length talkie in cinema history, would premiere in 1927 and use the same technology.) Many early sound-on-film productions featured vaudeville stars, opera singers, bands and other popular musicians; known as musical shorts, these clips were played before feature films well into the 1940s. Later, during the 1950s, musical shorts made a comeback as filler footage between television movies, which were not yet edited to fit into time slots.
1940-1946:
In April 1923, New York City’s Rivoli Theater presented the first motion pictures with sound-on-film, a system that synchronized movies and their soundtracks. (“The Jazz Singer,” the first full-length talkie in cinema history, would premiere in 1927 and use the same technology.) Many early sound-on-film productions featured vaudeville stars, opera singers, bands and other popular musicians; known as musical shorts, these clips were played before feature films well into the 1940s. Later, during the 1950s, musical shorts made a comeback as filler footage between television movies, which were not yet edited to fit into time slots.1940-1946:
Soundies put coins in jukeboxes across the United States
Direct precursors to the music video, soundies were three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars, restaurants and other public spaces. Many of the era’s greatest talents, from jazz singers and swing dancers to chamber musicians and comedians, appeared in them. Another type of visual jukebox, known as the Scopitone, originated in France in the late 1950s and enjoyed some brief success in Europe and the United States.
In the 1940's the Panorama Soundie jukebox played clips of films over popular songs as the 1950s rock & roll films introduced audiences to the idea of band proformances. Though it started life as a B-movie, Rock Around the Clock, which starred Bill Haley, was one of the biggest hits of 1956. The film is composed mainly of band performances by Haley, The Platters, Alan Freed and Freddie Bell and the
Bell Boys. As it is difficult to pick out one single factor in the transformations that took place in youth culture at the end of the 1950s, the reason for the spread of popular music television in the period were as complex as they were dynamic. To say that since the advent of the popular music chart it would seem that increasingly the lifestyle choices of the wealthy demographic of baby boom consumers was fixed around the purchase of highly influential popular music products. Music in television like American Bandstand in the US, Top of Pops in the UK and Beat Club in Europe were central factors in the developing youth culture revolution.
1959:
Direct precursors to the music video, soundies were three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars, restaurants and other public spaces. Many of the era’s greatest talents, from jazz singers and swing dancers to chamber musicians and comedians, appeared in them. Another type of visual jukebox, known as the Scopitone, originated in France in the late 1950s and enjoyed some brief success in Europe and the United States.
In the 1940's the Panorama Soundie jukebox played clips of films over popular songs as the 1950s rock & roll films introduced audiences to the idea of band proformances. Though it started life as a B-movie, Rock Around the Clock, which starred Bill Haley, was one of the biggest hits of 1956. The film is composed mainly of band performances by Haley, The Platters, Alan Freed and Freddie Bell and theBell Boys. As it is difficult to pick out one single factor in the transformations that took place in youth culture at the end of the 1950s, the reason for the spread of popular music television in the period were as complex as they were dynamic. To say that since the advent of the popular music chart it would seem that increasingly the lifestyle choices of the wealthy demographic of baby boom consumers was fixed around the purchase of highly influential popular music products. Music in television like American Bandstand in the US, Top of Pops in the UK and Beat Club in Europe were central factors in the developing youth culture revolution.
1959:
The Big Bopper coins the term “music video”
According to some music historians, singer and songwriter Jiles Perry Richardson, who went by The Big Bopper, became the first person to use the phrase “music video” in a 1959 interview with a British magazine. (Richardson died that same year in the plane crash that also killed Buddy Holly and Ritchie Valens.) The “Chantilly Lace” singer is also credited with making some of the earliest known rock videos in 1958.
1960s:
According to some music historians, singer and songwriter Jiles Perry Richardson, who went by The Big Bopper, became the first person to use the phrase “music video” in a 1959 interview with a British magazine. (Richardson died that same year in the plane crash that also killed Buddy Holly and Ritchie Valens.) The “Chantilly Lace” singer is also credited with making some of the earliest known rock videos in 1958.
1960s:
The Beatles marry movies and music
Perhaps more than any other band before them, The Beatles harnessed the power of film to market their records and express themselves as artists. In addition to starring in full-length features such as “Help” and “A Hard Day’s Night,” the Fab Four recorded dozens of promotional clips—some with narratives and others composed largely of psychedelic images—that were broadcast in their native England and overseas. Many rock and roll bands of the late 1960s and 1970s followed their lead, releasing increasingly sophisticated promo films that shared the lineup with live performances on televised music variety shows.
1965:
The Beatles had achieved worldwide fame, and they could not physically appear on all the television shows throughout the world that wanted them.. They also found appearing on live TV and live performances in general, to be repetitive and mundane, interfering with the creativity and freedom they found with studio recordings.
1967:
Perhaps more than any other band before them, The Beatles harnessed the power of film to market their records and express themselves as artists. In addition to starring in full-length features such as “Help” and “A Hard Day’s Night,” the Fab Four recorded dozens of promotional clips—some with narratives and others composed largely of psychedelic images—that were broadcast in their native England and overseas. Many rock and roll bands of the late 1960s and 1970s followed their lead, releasing increasingly sophisticated promo films that shared the lineup with live performances on televised music variety shows.
1965:
The Beatles had achieved worldwide fame, and they could not physically appear on all the television shows throughout the world that wanted them.. They also found appearing on live TV and live performances in general, to be repetitive and mundane, interfering with the creativity and freedom they found with studio recordings.1967:
The Beatles filmed a single promo film for each song and, for the first time, both films were created without any pretence of performing the song, allowing the feel of the songs to storyboard the action.
The feel of the films is much more sophisticated than the earlier efforts, with some impressively artistic cinematography (particularly on ‘Penny Lane’, where the setting sun creates some rather beautiful images).
The feel of the films is much more sophisticated than the earlier efforts, with some impressively artistic cinematography (particularly on ‘Penny Lane’, where the setting sun creates some rather beautiful images).
1974:
Australia paves the way with “Countdown” and “Sounds”
Two weekly teen-oriented music programs premiered in Australia in 1974. Both prominently featured music videos, some of which were created especially for the shows. As “Countdown” and “Sounds” quickly earned a devoted following, the format spread to other countries around the world. In 1978, three years before MTV hit the airwaves, the American program “Video Concert Hall” began offering several hours of unhosted music videos every day on the USA Network.
Two weekly teen-oriented music programs premiered in Australia in 1974. Both prominently featured music videos, some of which were created especially for the shows. As “Countdown” and “Sounds” quickly earned a devoted following, the format spread to other countries around the world. In 1978, three years before MTV hit the airwaves, the American program “Video Concert Hall” began offering several hours of unhosted music videos every day on the USA Network.
Codes and Conventions
Codes and Conventions One of the reasons that Queen’s Bohemian Rhapsody (1975) is so regularly cited as definitive of some new era in popular music video is that it exemplifies the grammar of popular music video. While the codes and conventions of the genre are broad, the key feature of popular music video is that moving image is edited in time to the music. Consequently the work of Sergei Eisenstein, Walt Disney and even Busby Berkley are major landmarks in the development of the modern popular music video. However, to view the clip directed by Bruce Gower for Queen as the first music video is inaccurate.
While the Panorama Soundie jukebox played film clips over popular songs of the 1940s the rock and roll films of the 1950s introduced audiences to the idea of band performances. Although it started life as a B-movie, Rock Around the Clock, starring Bill Haley, was one of the biggest hits of 1956. The film is composed principally of band performances by Haley, The Platters, Alan Freed and Freddie Bell and the Bell Boys. Just as it is impossible to isolate one single factor in the transformations that took place in youth culture at the end of the 1950s, the reason for the proliferation of popular music television in the period were as complex as they were dynamic. Suffice to say that since the advent of the popular music chart it would seem that increasingly the lifestyle choices of the affluent demographic of baby boom consumers was cohered around the purchase of highly symbolic popular music products. Music shows like Top of Pops in the UK, American Bandstand in the US and Beat Club in Europe were centre pieces in the emergent youth culture revolution.
The momentum of the youth movement in the 1960s can be traced in the transformation of clothing codes and conventions from the fastidious tailoring of the Beatles suit to the long haired rebellion of the hippy era. From their earliest inception, however, popular music television defined the forms and conventions of the music video: carefully choreographed performances, synchronised to a studio recording of an individual track; close up shots, taken from high and low angles, edited in time with the music. While the BBC obligingly provided their own dance troop (Pan’s People) when an artist was unable to perform on the show, such was the impact on record sales that by the late 1960s record companies were paying big name stars to create short films to accompany single releases when promotional duties over-seas would otherwise prevent them from supporting the release with a television performance. However, while the Beatles Strawberry Fields and Procol Harum’s Whiter Shade of Pale are both examples of early music video, the reason Bohemian Rhapsody is so revered is that the visuals are structured so exactly around the arrangement of the song.
Parental Guidance On Music
To help guide parents, the RIAA has placed a number of different resources at your fingertips. The parent is the first and most important teacher. No one can take your place.
All music is not always appropriate for all ages and after some research I found out that the music industry takes seriously its responsibility to help parents determine what is and is not appropriate for their children. That's why the record companies created the Parental Advisory Label Program. This program is a tool to help parents make the choice about when -- and whether -- their children should be able to listen to a particular recording. Music can be a tremendous tool in fostering dialogue and understanding across generations. Through music, parents or other adults can tune into what kids are thinking and feeling. We need to pay attention to the music children choose and ask questions: why do they like a certain song or album? What do they think the artist is saying? When these opportunities to talk openly are seized, parents, kids AND music are best served.Parental warning logos are set to be introduced before songs and music videos on services such as Spotify and YouTube that contain explicit material, following recent concern about the amount of risqué music content too easily available to children online.
Artist Research
Deaf havanna are a British, English alternative rock band. All of the original band members were from Norfolk, Hunstanton, King's Lynn. Deaf Havana originated in 2005 in The College of West Anglia in King's Lynn campus. Some of the band members formed a musical bond in Smithdon High School, occasionally coming together for things such as school shows. However it was in college where the entire band was formed,
with a collaboration of young locals played at every gig they could get. The name 'Deaf Havana' has no literal meaning after its creation by old guitarist, Sebastian Spitz.
In the Year 2006, the band created their debut EP 'Evangeline'. With a tight budget and limited access to industrial sources the band was left to its own devise of marketing and distributio. The band released two singles on MySpace to attract their audience.The year 2008 saw Deaf Havana's first record label, where they signed for two years to 'Wolf at Your Door Records' (2008-2010). During this signing, Deaf Havana released two albums, 'It's Called The Easy Life' in October 2007 and 'Meet Me Half Way, At Least' in May 2009. Both albums embarking hit singles and nationwide tours.
From 2011 to the present day Deaf Havana have been signed to a new record label, BMG. On May 2011 the band released the first track called 'The World or Nothing' from their in the making album 'Fools and Worthless Liars'
On October 2012 Deaf Havana began composing their newest album 'Old Souls' which is their most up to date release.
Both albums again embarked new tours and entered the charts for best UK album and hit singles.
Research ideas
Porthcawl
Whether you prefer the thrills of the funfair, a quiet walk along the promenade or a lazy day sunning yourself on one of our fine beaches, Porthcawl can provide for all your requirements. Porthcawl Tourism is what this site is about. You will be able to enjoy good food and hospitality at the many Inns, Restaurants or Hotels in the Town Centre, and in the nearby picturesque villages of Newton and Nottage.
Hunstanton
Hunstanton
The elegant resort of Hunstanton is the ideal base to enjoy Norfolk's superb coastline. Hunstanton, or 'Hunston' as it is known locally, is renowned for its unique striped cliffs and magnificent sunsets, made special by its position as the only west-facing resort on the East coast.
The seaside town began as a purposely-built resort in 1846 and retains its Victorian charm and character to this day, remaining a popular holiday destination for visitors of all ages, but especially families. From the Esplanade Gardens to buzzing family activities such as Crazy Golf, Pitch-and-Putt, and the Oasis Leisure Centre.Hunstanton’s excellent beach, again awarded Blue Flag status in 2011, offers ideal conditions for playing on the sand, exploring rock pools, and enjoying the sea.
As a group we have decided to film in the location of porthcawl. We have chosen this place because the music video we plan to do "Hunstanton Pier" by deaf havana has the same type of scenery as porthcawl and with think that it would be ideal for what we want to do.
The clothes the band wears are mainstream and easy to copy whilst filming our music video. We have decided to wear similar clothes the what deaf havana wears in the video because it is easy to replicate.
The mise en scene throughout the video is a busy beach front during the summer time, where it shows people have fun and enjoying themselves on a summers day.
Theorists that help he making of our music video.
Andrew Goodwin Theory
Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
Deaf Havana - Hunstanton Pier analysis.
The music video for Deaf Havana’s song ‘Hunstanton Pier’ begins with a shot of a film flashing with writing on. This suggests that the song is about the band’s memories and so this immediately creates a relationship between the visuals and the song. There is an establishing shot of Hunstanton Pier and so this creates a relationship between the visuals, song and the title of the song as it is called ‘Hunstanton Pier’ as well as being the location of the music video. At the beginning of the music video, the pace of edit is at a moderate speed with long shot durations and so it matches the speed of the music, which is at mid tempo and allows the audience to see the lip syncing. A medium long shot that moves in introduces us to the singer and this is because singers are usually the most recognised members within a band.
The use of a long shot allows the audience to see the band members in one shot. There a different shot changes where we see a close up of each of the different band members. This allows the audience to see the band’s signature as well as creating a star image for each of the band members and so they can all be recognised. Long shots of the location and scenery have also been used as iconography to help to reinforce the idea that the music video is based on Hunstanton Pier and so it creates a relationship with the song and lyrics. Another long shot has been used to show the vocalist walking through a field of poppies; this gives it a summery feel and adds to the happy atmosphere of the song. The use of natural and soft lighting helps to add this summery and happy atmosphere as there is not much contrast and the scene is well lit. It also gives the vocalist a ‘glamorous’ appearance which is typical within music videos. The shot then changes to a close up of his hand where the audience is able to see his tattoos; the tattoos help to give a suggestion the genre of the music video.
The band are made very prominent within the frame as they are centralised, the clip has also been sped up and so everybody appears to move past them really quick which also adds to the idea that time is moving quickly. Rhythmic cutting has also been used to match the speed of the song as short shot durations of the people within the music video appear to flash onto the screen on the beat of the music. As the song slowly begins to slow down the pace of edit also begins to slow down and there are longer shot durations so that the speed of the visuals matches the speed of the song. The last shot of the music video shows the band standing around the ‘Hunstanton’ road sign, this relates to the title of the song as well as creating a subtle message which makes the audience remember the music video as well as the title.
"Hunstanton Pier" Lyrics
This is the song we have decided to go with as the music video can easily be replicated and the location of the video is similar to a near by place where we have decided to film.
It was 2004 if I’m not mistaken when the poison hit my lips and I haven’t looked back since
I had friends back then and a PMA to match
We were young and out of touch with the things we’d grow to hate so much in time
Back when my hair was long and Phil was still alive
We spent our days trying to speak to the girls who made us weak
But now I’m aging badly and my friend’s been laid to rest
And the ones who let us in are pushing prams or raising twins
To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine. (time lapse of cars passing)
Lee and me were schooled in a tourist town
With less culture than Jeremy Kyle
But it stole our hearts for a while
And most weekends I found nothing but regret
Between many a drunk girl’s legs and in many a strangers bed.
To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am (porthcawl pier)
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.
The ones who haven’t died or started families
Are all just working on building sites or battling with university fees
And a girl I used to know made me a promise once
I wonder if she kept it or if she even remembers it?
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.
Song Change
After going out and trying to film we released that the song "Hunstanton Pier" was to complex to film and the shots we would need to re-create the music video were achievable. As a group we have decided to change our music video to "smiles all round" by the same band Deaf Havana. Over the next few weeks we will be going out and filming shots we need for our music video.
_________________________________________________________________________________
Deaf Havana "Smiles all Round" Script
So, where do I begin? (door closes behind singer and the singer begins to sing)
Audience Survey Analysis
After analysing my results i found out that 100% of people who took my questionnaire thought that music videos are a good way of promoting a song. The next question i asked was "How often do you watch music videos, 12.50% of people answered that they watch them very often, 75% said moderately often and 12.50% said they watch them slightly often. This shows that music videos are a big part of the music industry and that making a good music video will benefit the singer/band by promoting themselves. Then I went on to ask how important the mise en scene is and 40% of people answered as its really important, 50% of people just said it was important and 10% of people said it was moderately important. After seeing the answers its clear that to make a good music video we will need good mise en scene.
Record Lable
Atlantic Records
This record label was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including Bruno Mars, Coldplay, fun., Jason Mraz, Ed Sheeran, Wiz Khalifa, Janelle Monáe, Skrillex, Trey Songz, Hunter Hayes and more continue to further the Atlantic Records legacy.
Universal Music
Universal Manufacturing Co. founded by pioneer filmmaker Carl Laemmle in Chicago. The recorded
music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.
See Monkey Do Monkey
The modern music industry
The modern music industry is known for two things: ripping off artists and suing 8-year-olds for stealing music. That, sadly, is the basic public perception of the music industry at large. All of this is thanks to electronic music formats and the proliferation of it thanks to iTunes and other players in the game. A decade ago, the music industry was still known for rock stars going into rehab and nobodies becoming somebodies and then nobodies again overnight.
So how has iTunes fundamentally changed the industry and are those changes good or bad?
1 Singles Reign Again
In the days of radio, singles were the name of the game. Record promoters used a single off an artist’s album to sell the album to consumers. In the beginning, this was mostly a good thing since most albums were good stuff. Eventually, however, this gave rise to the one-hit-wonder bands that made one great radio-ready song and had 12 other worthless tracks to go with it. Consumers got tired of buying a full album at full price just to get one song in their library.
Although singles on record, tape, and eventually CD might have changed that a little, iTunes changed it a lot. Now, more singles than full albums are sold and the market shows no signs of letting up on this trend.
2 Album Lengths and Content
To go with the singles changes, albums have fundamentally changed as well. Song lengths are no longer limited to the 4-minute radio blurb as a built-in requirement to get air time. Producers are seeing these trends and re-formatting albums to match. Today, most albums have 3 or 4 radio-edit songs at the front followed by the planned first hit single at centre and then longer or less marketable songs towards the end of the album.
Many consumers are becoming song-savvy and are previewing albums on iTunes and Amazon. Numbers show that most of them will listen to the first four or five song previews before purchasing the whole album. With the price point as it is, consumers believe that if only one or two songs are good, they’ll just buy the singles, but if several are good, it’s cheaper to buy the whole album at once. Producers see this and are therefore pushing albums as a single unit by organizing the songs most likely to be played as previews at the front. By the time the potential consumer hits the current radio single, they will be sold on buying the entire album instead of singles.
3 Brick & Mortar No More
The old brick music store and the music store as a hub of the shopping centre are nearly gone. New technology making for instant downloads and easier marketing and distribution have meant fewer and fewer physical sales of albums. In fact, most physical sales are now through online outlets such as Amazon rather than in tangible stores.
4 Portable Listening Is In Vogue (Again)
After a huge amount of popularity in the 80s and 90s, portable music players and listening seemed to die off. The iPod changed that a little bit, but not until the popular uprising of electronic formats, spearheaded by iTunes, did it take off once again. Recent years have seen many portable devices including music playing as an expected feature. Phones, tablets, and even cars are now able to play portable electronic music formats as part of their built-in repertoire.
5 Big Labels Losing Sales – The Rise of the Indies Commences
Big record labels are increasingly seeing lower and lower revenues as a failure to keep up with the new trends and bad public relations from lawsuits take their toll. Many artists are turning to independent or even self-promoted labels to distribute their wares, made much easier and cheaper thanks to the Internet. A band or small label can easily distribute through iTunes, Amazon, or even Facebook and MySpace.
Artists are turning to socially-promoted festivals (‘Festy’s’) as a way to both promote themselves and quickly (and cheaply) schedule live performances. While physical album sales can happen at these events, they are usually used to promote websites or other means of getting electronic downloads of the album instead.
Music Video First Edit
Theorists that help he making of our music video.
Andrew Goodwin Theory
Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.
Deaf Havana - Hunstanton Pier analysis.
The music video for Deaf Havana’s song ‘Hunstanton Pier’ begins with a shot of a film flashing with writing on. This suggests that the song is about the band’s memories and so this immediately creates a relationship between the visuals and the song. There is an establishing shot of Hunstanton Pier and so this creates a relationship between the visuals, song and the title of the song as it is called ‘Hunstanton Pier’ as well as being the location of the music video. At the beginning of the music video, the pace of edit is at a moderate speed with long shot durations and so it matches the speed of the music, which is at mid tempo and allows the audience to see the lip syncing. A medium long shot that moves in introduces us to the singer and this is because singers are usually the most recognised members within a band."Hunstanton Pier" Lyrics
This is the song we have decided to go with as the music video can easily be replicated and the location of the video is similar to a near by place where we have decided to film.
Here are the lyrics of the whole song where in brackets i have written how we could shoot this scene.
It was 2004 if I’m not mistaken when the poison hit my lips and I haven’t looked back since
I had friends back then and a PMA to match
We were young and out of touch with the things we’d grow to hate so much in time
Back when my hair was long and Phil was still aliveWe spent our days trying to speak to the girls who made us weak
But now I’m aging badly and my friend’s been laid to rest
And the ones who let us in are pushing prams or raising twins
To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine. (time lapse of cars passing)
Lee and me were schooled in a tourist town
With less culture than Jeremy Kyle
But it stole our hearts for a while
And most weekends I found nothing but regret
Between many a drunk girl’s legs and in many a strangers bed.
To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am (porthcawl pier)
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.
The ones who haven’t died or started families
Are all just working on building sites or battling with university fees
And a girl I used to know made me a promise once
I wonder if she kept it or if she even remembers it?
In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.
Song Change
After going out and trying to film we released that the song "Hunstanton Pier" was to complex to film and the shots we would need to re-create the music video were achievable. As a group we have decided to change our music video to "smiles all round" by the same band Deaf Havana. Over the next few weeks we will be going out and filming shots we need for our music video.
Deaf Havana - Smiles All Round Music Video
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So, where do I begin? (door closes behind singer and the singer begins to sing)
I woke up today (singer sings and walks)
Dragged this broken suitcase through the rain (time-lapse with broken suitcase in the frame)
I've been searching for the inspiration (singing in the rain)
Got lost along the way (singing)
And you said before I left, (singer sitting with drink)
"James, don't you drink yourself to death"(singer sitting with drink)
Well my darling, I'm afraid I can't keep that promise (singer pouring drink)
Or even try my best. (close up of singer)
So while you sleep alone tonight (walking in the dark)
I'll be up 'till the morning light (walking in the dark)
So for now, things will be alright (walking in the dark)
Another place that felt like home for these past 7 months (walking and singing)
Is nothing but a number on a door (pan of a street)
And a street that felt familiar once (ECU of house number)
And I've got this great ability (car lights time lapse)
To ruin everything that's good for me (singing)
And i swear I won't be satisfied 'till everything goes wrong (singing)
'Till everything goes wrong (Singing)
While you sleep alone tonight (Singing)
I'll be up 'till the morning light (Singing)
So for now, things will be alright (Time lapse)
I know soon there will be a day (singer walking, jump cuts)
When these glazed eyes will fade away (ECU of singers eyes)
'Cause the truth is I'm not okay (B&W walking)
I will start again (replay previous clips)
I will retrace every step (replay previous clips)
I'll start again (replay previous clips)
I'll start, again (Shots of Skateboarding)
So while you sleep alone tonight (Singing)
I'll be up 'till the morning light (Time-lapse of sunrise)
So for now, things will be alright (Driving)
I know soon there will be a day (car lights time lapse)
When these glazed eyes will fade away (car lights time lapse)
'Cause the truth is I'm not okay (Close up of singer)
So while you sleep alone tonight (Shots of Skateboarding)
While you sleep alone tonight (Shots of Skateboarding)
Will you sleep alone tonight? (Girls hand on pillow)
I'll be up 'till the morning light (Fireworks time lapse)
Tonight. (Fireworks time lapse)
Dragged this broken suitcase through the rain (time-lapse with broken suitcase in the frame)
I've been searching for the inspiration (singing in the rain)
Got lost along the way (singing)
And you said before I left, (singer sitting with drink)
"James, don't you drink yourself to death"(singer sitting with drink)
Well my darling, I'm afraid I can't keep that promise (singer pouring drink)
Or even try my best. (close up of singer)
So while you sleep alone tonight (walking in the dark)
I'll be up 'till the morning light (walking in the dark)
So for now, things will be alright (walking in the dark)
Another place that felt like home for these past 7 months (walking and singing)
Is nothing but a number on a door (pan of a street)
And a street that felt familiar once (ECU of house number)
And I've got this great ability (car lights time lapse)
To ruin everything that's good for me (singing)
And i swear I won't be satisfied 'till everything goes wrong (singing)
'Till everything goes wrong (Singing)
While you sleep alone tonight (Singing)
I'll be up 'till the morning light (Singing)
So for now, things will be alright (Time lapse)
I know soon there will be a day (singer walking, jump cuts)
When these glazed eyes will fade away (ECU of singers eyes)
'Cause the truth is I'm not okay (B&W walking)
I will start again (replay previous clips)
I will retrace every step (replay previous clips)
I'll start again (replay previous clips)
I'll start, again (Shots of Skateboarding)
So while you sleep alone tonight (Singing)
I'll be up 'till the morning light (Time-lapse of sunrise)
So for now, things will be alright (Driving)
I know soon there will be a day (car lights time lapse)
When these glazed eyes will fade away (car lights time lapse)
'Cause the truth is I'm not okay (Close up of singer)
So while you sleep alone tonight (Shots of Skateboarding)
While you sleep alone tonight (Shots of Skateboarding)
Will you sleep alone tonight? (Girls hand on pillow)
I'll be up 'till the morning light (Fireworks time lapse)
Tonight. (Fireworks time lapse)
Audience Survey Results
After analysing my results i found out that 100% of people who took my questionnaire thought that music videos are a good way of promoting a song. The next question i asked was "How often do you watch music videos, 12.50% of people answered that they watch them very often, 75% said moderately often and 12.50% said they watch them slightly often. This shows that music videos are a big part of the music industry and that making a good music video will benefit the singer/band by promoting themselves. Then I went on to ask how important the mise en scene is and 40% of people answered as its really important, 50% of people just said it was important and 10% of people said it was moderately important. After seeing the answers its clear that to make a good music video we will need good mise en scene.
"Which type of music video do you prefer" was my next question, 20% of people said cameo, 40% of people said narrative and another 40% said they don't really mind. For our music video we will try a mixture of them all just to get the best result possible. Another question was "what would you prefer to see", 0% of people answered close ups of the artist, 20% answered with long shots of the band and 80% of people would prefer a mixture of both. I asked how important is it to have a music video that draws you in, 40% of people answered as it is important, 30% of people answered with slightly important while another 30% people answered with moderately important.
Record Lable
Atlantic Records
This record label was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including Bruno Mars, Coldplay, fun., Jason Mraz, Ed Sheeran, Wiz Khalifa, Janelle Monáe, Skrillex, Trey Songz, Hunter Hayes and more continue to further the Atlantic Records legacy.Universal Music
Universal Manufacturing Co. founded by pioneer filmmaker Carl Laemmle in Chicago. The recordedmusic business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.
See Monkey Do Monkey
See Monkey Do Monkey is a record label based in Cardiff, Wales, alongside its publishing arm, See Monkey Songs. See Monkey Do Monkey was set up in 2009 by Aimee Jade Hayes from Bangor, North Wales to release music by her Irish husband Richard Hayes’ band, The Method. The company has its own recording studios and rehearsal rooms at Kings Road Arts Studios in the Canton area of the city. The label's focus is 1960s influenced and psychedelic music. The label has released music by The Method, The Broken Vinyl Club, Houdini Dax, The Keys, The Moles, Colorama and Kizzy Crawford.
The modern music industry
The modern music industry is known for two things: ripping off artists and suing 8-year-olds for stealing music. That, sadly, is the basic public perception of the music industry at large. All of this is thanks to electronic music formats and the proliferation of it thanks to iTunes and other players in the game. A decade ago, the music industry was still known for rock stars going into rehab and nobodies becoming somebodies and then nobodies again overnight.
So how has iTunes fundamentally changed the industry and are those changes good or bad?
1 Singles Reign Again
In the days of radio, singles were the name of the game. Record promoters used a single off an artist’s album to sell the album to consumers. In the beginning, this was mostly a good thing since most albums were good stuff. Eventually, however, this gave rise to the one-hit-wonder bands that made one great radio-ready song and had 12 other worthless tracks to go with it. Consumers got tired of buying a full album at full price just to get one song in their library.
Although singles on record, tape, and eventually CD might have changed that a little, iTunes changed it a lot. Now, more singles than full albums are sold and the market shows no signs of letting up on this trend.
2 Album Lengths and Content
To go with the singles changes, albums have fundamentally changed as well. Song lengths are no longer limited to the 4-minute radio blurb as a built-in requirement to get air time. Producers are seeing these trends and re-formatting albums to match. Today, most albums have 3 or 4 radio-edit songs at the front followed by the planned first hit single at centre and then longer or less marketable songs towards the end of the album.
Many consumers are becoming song-savvy and are previewing albums on iTunes and Amazon. Numbers show that most of them will listen to the first four or five song previews before purchasing the whole album. With the price point as it is, consumers believe that if only one or two songs are good, they’ll just buy the singles, but if several are good, it’s cheaper to buy the whole album at once. Producers see this and are therefore pushing albums as a single unit by organizing the songs most likely to be played as previews at the front. By the time the potential consumer hits the current radio single, they will be sold on buying the entire album instead of singles.
3 Brick & Mortar No More
The old brick music store and the music store as a hub of the shopping centre are nearly gone. New technology making for instant downloads and easier marketing and distribution have meant fewer and fewer physical sales of albums. In fact, most physical sales are now through online outlets such as Amazon rather than in tangible stores.
4 Portable Listening Is In Vogue (Again)
After a huge amount of popularity in the 80s and 90s, portable music players and listening seemed to die off. The iPod changed that a little bit, but not until the popular uprising of electronic formats, spearheaded by iTunes, did it take off once again. Recent years have seen many portable devices including music playing as an expected feature. Phones, tablets, and even cars are now able to play portable electronic music formats as part of their built-in repertoire.
5 Big Labels Losing Sales – The Rise of the Indies Commences
Big record labels are increasingly seeing lower and lower revenues as a failure to keep up with the new trends and bad public relations from lawsuits take their toll. Many artists are turning to independent or even self-promoted labels to distribute their wares, made much easier and cheaper thanks to the Internet. A band or small label can easily distribute through iTunes, Amazon, or even Facebook and MySpace.
Artists are turning to socially-promoted festivals (‘Festy’s’) as a way to both promote themselves and quickly (and cheaply) schedule live performances. While physical album sales can happen at these events, they are usually used to promote websites or other means of getting electronic downloads of the album instead.
This is a gif to show how over the years technologies and how we listen to music has changed.
Music Video First Edit
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