Magazine Advert (Research&Planning)

--------------------------------------------------------------------------------------------------------------------------

As part of an added to task in our coursework we have been asked to design a magazine advert for the advertising of our CD. There are very limited magazine adverts for the the genre we have decided to look at. The majority of the CD adverts I have found in magazine are mainly from the rock/pop genre. With the limited resources I have had I have managed to find 3 magazine adverts with similar codes and conventions of a dance genre CD advert.

The first magazine advert I have decided to look at is Basement Jaxx 'Rooty'. This advert has similarities to the dance genre in the fact that the advert consists of bright colours and the colour schemes are unusual. The text which is also used is unusual but fits with the genre of music that Basement Jaxx produce. The colours used are all very bright which similar to the dance genre digipaks. These would be a very effective market point to design the advert around. I say this because the the bright colours connote a fast pace which is exactly the song we have used will represent. Unlike the dance genre this advert has an image of a monkey and not the actual artist themselves.

The second magazine advert I am going to look at is Gnarles Barkley 'St. Elsewhere'. This very much like Basement Jaxx 'Rooty' and also the digipaks I looked at has the main focus point of the bright colours. As previously stated this would be ideal for my magazine advert for the CD. The bright colours catch the eye which is an instant response to the advert and will catch the eyes of the audience and draw their attention to the product. In this advert the image is an explosion of colour with random images within the actual explosion. This creates a feeling of fun behind the image as the bright colours and animated images suggest. This is a contrast to the image of explosion which suggests explosive music which is another good advertising point.

The final magazine advert I am going to look at is Gwen Stefani 'Love, Angel, Music, Baby'. I have decided to use this as part of my research again because of the bright colours and unusual design. This advert is similar to the dance genre CD's in many ways unlike the two I had just looked at. This is because in this advert there is an image on the front where as in the previous two there was no photo of the actual artist. In this one there is also a good use of bright colours and an unusual design. Similar to the previous ones I have looked at the bright colours and unusual design is the focus point of the advert and will attract the audience instantly.

--------------------------------------------------------------------------------------------------------------------------

Magazine Ideas