Music Video.

 

 

 

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Magazine Advert.

 

 

 

This is a magazine advert I will use to promote my single as part of the marketing strategy. I have decided to use the same image as the front of my digipak so the audience can see a direct link in the promotion packs. This way the audience will be able to see that the two promotional items are promoting the same thing. This will mean that this image will be a main focus point of the promotion strategy. I have tried to use similar effects in both this promotion and the digipak. In this i have tried to use a good mix of colours and black. This is because the black colours connotes the sadness surrounding the character in the image.

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Digipak.

 

 

 

This is the final product of my digipak which will be used as advertising for out music video. I have descided to use these images because it represent how isolated the character is. The back cover of my Digipak which I will use is actually a screen shot from our music video. I have decided to use a screen shot of Connor as my front cover because in this picture he is again alone and isolated.

 

First Edit

                                                                                                                                                                   

Group Discussion


As a group w got together and discussed different ideas. Some of the idea's we went though was things like songs that we could possibly do, we discussed different genres and which ones we thought could be portrayed easily but would still look good. For each genre we chose a song then discussed each songs contents and requirements.

T




he songs we talked about were Mumford and sons and then named some of their songs, 50 Cent - P.I.M.P, MKTO and Deaf Havana.   We came to the conclusion that Deaf Havana's song Hunstaton pier music video was the most realistically achievable to re-create.









We then developed on four key aspects and developed ideas in which we could include in our music Video. These were different props, costumes, camera shots and angles, potential, locations and aspects of narrative we could potentially include and fix into the music video.

                                                                                                                                                                   

Music Video Update

After going out to film our music video we soon released that what we was trying to portray just wasn't going to work, for starters the weather wasn't the same as it would've been in the music video we was trying to re-create. We have now decided that we are going to change our music video to deaf havana smiles all around. The music video smiles all around is half the time of our past music video that we was going to re-create which means that its a lot easier to edit and film as we wont need a much clips.

                                                                                                                                                                   

Filming Progress 

Me and my group have gone out a filmed a variety of clips in which we will put in our final music video. The clip on the left is taken from deaf havanas song smiles all round, and thats what we tried to recreate with the picture on the right.  After gathering all the clips we edited them and tried to fit them into the song as best we could. At the moment we still have blank spaces in the music video in which we will need to film more to fill these gaps. In the next few days me and my group will try to film some more to add to our final music video.

                                                                                                                                                                   

Update on filming - December the 3^rd

My group member and I went back out to film some more clips to add to our music video, we now have everything we need in terms of clips to make our music video. Over the next few weeks we will edit and merge the footage with our music video "smiles all round" by Deaf Havana.

Here are some screen shots from some of the clips we shot.

                                                                                                                                                                   

                                                                                                                                                                   

Introduction

As part of research in this topic we have to design a 'digipak' for out music. A digipak is a 'book style' CD cover. They were used by major record companies rather than a full plastic cover. A 'digipak' is often used for singles or special editions of CDs. Digipaks are becoming more and more popular in this day and age. They come in options of 4,6,8 and even 10 panels. Digipaks can also have economically advantages such as being able to be made out of recycled card.

Digipaks were created by MeadWestvaco and this product has become trademark. Digipaks have now become very popular now in the music industry. For the music genre we have decided to do  As part of research in this topic we have to design a 'digipak' for out music. A digipak is a 'book style'  CD cover. They were used by major record companies rather than a full plastic cover. A 'digipak' is often used for singles or special editions of CDs. Digipaks are becoming more and more popular in this day and age. They come in options of 4,6,8 and even 10 panels. Digipaks can also have economically advantages such as being able to be made out of recycled card.

Digipacks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. Digipacks can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.  An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc. It is shatter proof and allows for greater graphic display and market impact.  There are many configuration options for the Digipak. From a single CD folder to compilation cd binder or boxed set, no other packaging offers such limitless options for your CD project.

                                                                                                                                                                   

Jewel Cases & Digipaks

A jewel CD case is a compact disc case that has been used since the compact disc was first released in 1982. It is a three-piece plastic case. The CD jewel case has a tight and firm grip of the CD because of the tray’s 'teeth,' or, 'lock.' Because of this, even if the CD jewel case is turned upside-down, left, or right, the CD is held in place but when pressure is applied to the CD jewel case, the case will break first before the CD. If the case is made of thin cardboard, there is a greater chance that the CD would break or get damaged because the weight is directed onto it. There are a number of shortcomings with the format of the jewel case. The structure has a weakness in that the case is hinged on two brittle plastic arms, which often break if the case receives shock or stress. The teeth of the hub holding the disc are also prone to failure by snapping.

                                                                                                                                                                   

Tenacious D Digipak

This digipak is for the 2006 Tenacious D album/Soundtrack to the film "Tenacious D and the pick of destiny".On the front cover there is an image that resembles Michelangelo's famous painting "creation of Adam" as seen in the sistine chapel, but this time the characters are the band members and they are in the clouds. This is the band connoting they are like gods of rock. Also this has an image of the devil's arm reaching for the pick (of which the title talks about). on some of the cases for this album they have "explicit content" stickers due to the nature of the music) this is typical of the band as they are well known for their rude but funny songs.






In this particular pack there is a pack of tarot cards, a replica pick and an outside cover.
on the back cover there are production details a barcode, the track titles/numbers and another explicit content badge on some versions of the CD.






                                                                                                                                                                   

Deaf Havana Digipak

This digipack has only four sides which include a front cover a tracklist, a CD as well as a credits panel with a lyric booklet behind it. Each panel looks slightly different however they all fit into the same theme of a young boy dressed as an older man.

As all of the panels link together and the dark almost dull colours used link to some of the videos for song in this album. Rather than this digipak following a motif it starts a new one as the digipack to the deluxe follows the same theme as this is, only changing slightly because of the additional and re-recorded songs. The colours and general theme of the digipak also link to the theme and narrative of the videos and lyrics present in this album as well as linking to the views of the members of the band.

                                                                                                                                                                      

First Edit Of My Digipak

The digipak design consists of 6 panels, 1 for the front cover, 1 for the back cover, 1 is an extra panel which usual consists of an image of the artist either performing or posing. The remain 3 panels are taken up by the background image but the CD will be place in the middle panel of the background image.

I used an image of My group member Connor as the front cover and a picture of ferns i took which we used in the music video as the extra panel. The audience likes to have an image of the artist in a digipak, the audience wants to see the artists.

The front cover is the bottom right panel, the back cover is the bottom middle panel and the extra panel is the bottom left. This is so that you can open the digipak up un the typical fold out design of a digipak rather than opening it like a book.

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As part of an added to task in our coursework we have been asked to design a magazine advert for the advertising of our CD. There are very limited magazine adverts for the the genre we have decided to look at. The majority of the CD adverts I have found in magazine are mainly from the rock/pop genre. With the limited resources I have had I have managed to find 3 magazine adverts with similar codes and conventions of a dance genre CD advert.

The first magazine advert I have decided to look at is Basement Jaxx 'Rooty'. This advert has similarities to the dance genre in the fact that the advert consists of bright colours and the colour schemes are unusual. The text which is also used is unusual but fits with the genre of music that Basement Jaxx produce. The colours used are all very bright which similar to the dance genre digipaks. These would be a very effective market point to design the advert around. I say this because the the bright colours connote a fast pace which is exactly the song we have used will represent. Unlike the dance genre this advert has an image of a monkey and not the actual artist themselves.

The second magazine advert I am going to look at is Gnarles Barkley 'St. Elsewhere'. This very much like Basement Jaxx 'Rooty' and also the digipaks I looked at has the main focus point of the bright colours. As previously stated this would be ideal for my magazine advert for the CD. The bright colours catch the eye which is an instant response to the advert and will catch the eyes of the audience and draw their attention to the product. In this advert the image is an explosion of colour with random images within the actual explosion. This creates a feeling of fun behind the image as the bright colours and animated images suggest. This is a contrast to the image of explosion which suggests explosive music which is another good advertising point.

The final magazine advert I am going to look at is Gwen Stefani 'Love, Angel, Music, Baby'. I have decided to use this as part of my research again because of the bright colours and unusual design. This advert is similar to the dance genre CD's in many ways unlike the two I had just looked at. This is because in this advert there is an image on the front where as in the previous two there was no photo of the actual artist. In this one there is also a good use of bright colours and an unusual design. Similar to the previous ones I have looked at the bright colours and unusual design is the focus point of the advert and will attract the audience instantly.

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Magazine Ideas

This is a photo I took whilst filming our music video, I took this image to use for our location shots.

This Image is from our music video, what I did was pause the video on this exact point and then print screen it.

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Final Magazine advert. 

In What Ways Does Your Promotion Package For Your Album Use, Develop and Challenge Forms And Conventions Of Real Marketing Packages?

In this answer I will be looking at the three uses of promotion I used to promote the album. I will be looking at the music video, the digipak and also the magazine advert. These three promotional items are key to the success of how well an album will be. If a person promotes these items well the album will sell easily and will be a great success.


Music Video
In our music video we have followed the codes and conventions of the typical genre (Rock Music) music video. By this I mean that in the average Rock music video, there is a lot of high tempo scenes and stereotypically have a positive and negative theme to the video and in our music video it tends to do the same, having some positive scenes and then some negative ones to balance it out. The music video does on the other handartist we have used for our own music video.

During the whole process of making the music video and the many stages of development we have encountered we have faced problems throughout. We made a number of mistakes including not using enough close ups and incorrect angles in the process of filming. Also there were some days in which we could even go out to film as the weather was too bad and didn't match the weather from our previous shots. This caused us a minor blip in our time management but we worked extra fast to maintain our normal time scale. In our music video there is a small theme similarity between the one we have created and the original music video for the same song but our music video tends to tell more of a story compared to the original. The similarity is the isolation theme which occurs in both the videos. Our target audience for the music video is teens and young adults. This is because the rock music genre will appeal to them the most. I feel that we have reached out to this audience in our music video because the main character is a teenager in the video.


Digipak
When designing the digipak I decided to keep away to the regular forms and conventions of a digipak for the dance music genre.  I decided to use neutral colours and trees and traffic which did not go with the forms and conventions. The typical forms and conventions include dull, dark colours and is more of a cold theme. Whilst designing my digipak I did not encounter any problems as I had an original idea in my head and decided to stick to it and carry it out. I decided to challenge the conventions because I wanted to promote the theme all the way through. I decided to do this because the audience will be able to make a clear link between each of my promotion packages. There is a small similarity between the digipak I have produced and the one used by Calvin Harris ’18 Months’. The similarities are that there is a character in front of a wall in each of the digipaks. I used this kind of design as an example to base my digipak on because Calvin Harris is an artist in the dance music genre. I also personally liked the design and I felt it was very effective. As in the music video the target audience is teens and young adults due to the nature of the song choice genre. I feel that we have connected with the target audience because they are able to associate with the person in the digipak covers because he is a school student.


Magazine Advert

In the designing of the magazine I went against my normal approach and on this occasion followed the forms and conventions of dance music magazine adverts. I decided to follow these because I felt that in a magazine advert the design needs to be eye-catching and stand out. I therefore decided to use bright colours but also along with the samcolours which were to link with my previous designs. I then as stated had a change of mind and decidede theme as the digipak. My magazine advert is similar to those that already exist in the genre of dance music. I decided to go against my colour schemes of my previous ideas as i did not want the audience to feel that I was trying to promote a negative vibe. During the designing process of my magazine advert, I made some mistakes with the product. These mistakes included using wrong images and also poor choice of colours. The original image I used did not suit the theme I was trying to promote or did not follow the story I was trying to portray. The colours I used were originally dark/sad  to go with eye-catching colours. I think the magazine advert will follow the nature of a contemporary magazine advert and it matches all the criteria needed to promote such an item in the genre. As in the digipak there is a link with Calvin Harris ’18 Months’ and the design he used on his album. The target audience of teens and young adults will be enticed by my magazine advert and they will be attracted to it with the bright colours and effects used in its design.    also follow certain forms and conventions of music videos. This is because there is a narrative behind the video. This does occur in some rock music videos such as Deaf Havana - Smiles all round. This is also the same

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Question 2

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What Have You Learned From Your Audience Feedback?

I showed two people our music video and interviewed them straight after to ensure that the video was fresh in their minds. We asked them three questions concerning our music video and how their feelings towards it were. The three questions we asked were:

1. What did you think of our music video?
3. What could be done to improve?

 

Music Video
Through the interviewing process of our audience we had a number of different responses to each question. Overall from the feedback we got I felt that our music video was quite a success. The theme of isolation we tried to get across in our music video was successful as each of the people we interviewed questioning what themes they felt the film portrayed, all mentioned the theme of isolation was apparent. Other factors such as the character being new to his surroundings also came up in the interviews which is exactly how we tried to portray the character in the film. The fact that all these themes were all mentioned during the interviews, suggests to me that the filming process has been a success in terms of trying to portray certain themes and how the character was represented.
With our second question, we had a similar overall response but also more specific answers which were helpful. The overall answer was that our film did not portray the typical codes and conventions of a dance music video is the response that I wanted to hear. I say this because in the film I wanted to challenge the typical codes and conventions as it would make the music video different to the others which would make it stand out more. A popular response we got from this question being asked in the interviews was that there were only some aspects of a dance music video where the character was dancing in time to the music. One of the interviewees also pointed out the fact that it does have similarities to another dance music video in the fact that it follows a main character.
Our third and final question is where we can learn the most on how our audience has reacted to our music video. This is because the question is open and any answer can be given on how our music video can be improved. A popular answer which came up in the interviews was to make the video a bit longer. If we were to carry out the process again I feel that extending the length of the film is something I would certainly do. One of the audience members that we interviewed also referred to the editing techniques and the use of transitions. Again if we were to repeat the process we would definitely look at possibly adding in more transitions.

Overall I feel that the audience feedback has been nothing but successful. This is because even with the critics received it can only mean that if I was to do the process again I would be able to complete a better product. I have learnt that in the music video we were able to portray themes and character feelings in exactly the way we wanted to at the start of the process. This ensures that the process has been very successful and that we have hit the right audience and we have also been able to portray what we wanted and how we wanted to. This is backed up by the audience responses we have received.

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How Did You Use New Media Technologies In The Construction And Research, Planning And Evaluation Stages?

During the whole process I have used a number of modern technologies. These have ranged from digital cameras to websites. I have had to use technology and programs I had never used before and had to start off with very little knowledge of them and had to produce significant amount of work from them in the end. Examples of new media technologies I have had to use include:

Digital Camera
The digital camera has been instrumental in the whole process including obviously the filming aspect. I have used a different camera to previous years this time which means I have had to adapt my camera knowledge to this camera. The camera was easy enough to use. I had to use the camera to record the audience responses for question 3 of my evaluation. I also had to use the camera to go and take pictures of our main character around the school. I had to do this for images to use on my digipak and magazine advert.

Apple Macs
The Apple Macs were another constant throughout the whole process. I had to use them to produce all my work and and computer research I carried out were all on these devices. We faced a number of problems with the Apple Macs as they kept crashing a lot and also froze on a number of occasions. This delayed some of the editing process of our music videos and also the constructing of our digipaks. The Apple Macs were used mainly for our blogger work but also were used for such things as researching websites, the use of photoshop and iMovie.




Facebook
Facebook has been used mainly for contacting eachother in our group. We have a group conversation in which we have used to decided on when to film and just to keep in constant contact about the whole
process. We have had to make many decisions through the process, which Facebook has come in handy to keep in contact when we are unable to meet up.

Blogger/Blogger App
Blogger similar to previous years of doing A Level Media Studies was a key element throughout the whole year. I have had to use blogger both directly on the website and I have also downloaded the Blogger App for my smartphone. Having the app on my phone has enabled me to create posts on the
go. This has enhanced my ability to blog much more easily. I have therefore been able to use this to complete my research and planning from my phone which means I was able to upload images taken directly from my phone which made the process much easier.

YouTube
YouTube has been an important part in my research and planning especially but also has come in handy with my evaluation. During my research I used YouTube plenty of times to look at previous music videos from my genre and also to look at previous A2 students' music videos. I was then able to see the codes and conventions of the 'dance music' videos and then decide if I was going to try and replicate it or challenge the codes and conventions. From YouTube I was also able to embed videos from the website to my personal blog to show evidence of my research.
YouTube was helpful in the planning also because I have previous said I was able to watch other music videos and decided how I was going to try and produce my very own. I also used YouTube to try and watch videos on how to use certain aspects of Photoshop. I used YouTube to upload the interviews I had recorded for my evaluation questions to.

Mobile Phones
Mobile phones were again key in the whole process to communicate with my fellow team mates and discuss topics about our planning process. I also used my phone for the Blogger App which I have already discussed its relevance and importance to my process.


Slideshare
Before this year I had never seen, heard or used Slideshare before. As a consequence I was completely new to it so I self taught myself on how to use it. Slideshare went on to be an important part in the process for myself. This is because during my research part of the process I was able to look at the site at other Slideshare users and what they had to say on certain matters. I was alos able to use the site for deeper insights into topics I didn't fully understand such as theorists. I was also able to use the website to upload PowerPoint's myself. I uploaded my answer to question 2 of the evaluation so the site was very helpful and easy to use in these aspects.


iMovie
iMovie was again massive influence throughout my whole process. This is mainly down to me using it to develop my music video throughout the whole year. I used the application very often to tweek certain things in our music video. I also used it to edit and put together the interviews I carried out for question 3 of my evaluation. I had to edit together the answers before I put the final edit onto




Photoshop
Photoshop was completely new to me at the start of the process and I had no idea on how to use it. I understood that I would have to use it frequently with the designing of my digipak and also my magazine advert so I had to understand how to use it. I firstly went on YouTube and try to find ways on how to use it. After I had understood the basics of the program, I went and tried to use it. I went on to use it for developing and completing my ancillary tasks which were to produce a digipak and a
magazine advert as part of a marketing product for our music single. I then used it frequently to produce my final products before uploading them to blogger as my official products.

To conclude I feel that new media technologies have benefited me massively during this whole process and I have gained new knowledge on these programs and also it is also a skill I have now developed which I could not do before.

                                                                                                                                                                

Who Invented The Music Video?

With thanks to the BBC website h2g2 The music video is generally considered to have been born on the BBC’s Top of the Pops in November 1975. Glamorous rock band Queen found they were unable to appear on Top of the Pops as they were on tour.

They worked over two days and spent the considerable sum at that time of £4,000 on recording their latest single, Bohemian Rhapsody, on the relatively new medium of video tape.

There were no home video reorders until the late 70s/early 80s, but broadcasters were recording TV programme on huge 2 inch video tapes.

                                                                                                                                                                   


Kings of Leon - Use somebody

I think the audience for this song is rock fans, teens and young adults and also fans of Kings Of Leon. The genre of this song is rock. The narrative behind this video is that the lead singer seems to be lonely with his life on the road with the band. In the video the the band is represented stereotypically of a rock and roll artists. I say this because there is lots of shots of them performing and also the band hanging out backstage. The band are signed with Sony Music. The establishing shot is of a city from an aerial view. The shots swap from close-ups to long shots and aerial shots of the band in concert. The colours in the video are dark and dull, this is a representation of sadness and a negative atmosphere with the video. The edits in the video are fast mainly, showing footage from their performances but on the other hand there is also slow edits on other parts of the video to show the down side of being on tour. This emphasis' how tired the band can get and how warn out they can get whilst on tour.


                                                                                                                                                                   


Usher ft R Kelly - Same girl

The audience which this will appeal to is R&B fans, teens/young adults and both genders. The genre of the song is R&B. The narrative of the music video in a nutshell is the two male characters are under the impression that they are dating the same girl. The artists in the video have a very unique representation in the video. The artists in the video are R&B artists which is stereotyped in this video. By this i mean that the artists are represented of having lots of money and having expensive items. Their clothes are stereotypical of R&B artists. In the video they are wearing baggy trousers, vests and lots of jewellery. The video is signed by Jive Records which is a company owned by Sony. The establishing shot is of an American city. Other locations in the video include houses/apartments, aeroplane, cars and a restraunt. With these locations its clear to see that the characters are wealthy. They are wearing similar designs of clothes. Split screen editing between 2 and 3. Close ups and mid shots are used frequently. The sound includes the song being played throughout as well as dialogue at the beginning as the two characters talk on the phone.


                                                                                                                                                                  


Michael Jackson "Thriller"

I watched the infamous Michael Jackson music video ‘Thriller’ I researched the video in detail and took notes to use for the analysis.

The Michael Jackson ‘Thriller’ music video was published in 1982 by Epic records. The genre is pop/RnB/Funk. The video won 8 Grammy awards.

The music video is different to a normal music video in many ways. The video is set out like a film and is 15 minutes long. This is unlike a normal music video which does not last this long and instead, usually lasts about 3 minutes. They do not usually this long because the audiences' attention would usually drift. Artists such as Michael Jackson are able to do this because of their name and their audience trusts them so much to entertain them and keep their attention.

The thriller video was so popular when it was released that it would be played on mainstream music channels and radio stations more than 3 times an hour due to high demand. The video was made with a budget of about $500,000 and made about 9 million units in profit.

The video goes against the stereo typical features of the pop genre. The video keep more towards a stereotypical horror video. The scenery is very dark, the characters are creepy monsters and ghools and there are even some jumpy scenes at the beggining of the video which is very stereotypical of a horror video.


                                                                                                                                                                   



Queens Bohemian Rhapsody

One of the reasons Bohemian Rhapsody is so regularly recognised as definitive for the newer popular music videos is because it exemplifies the grammar of popular videos. The key feature of popular music video is that the moving images is edited to be in time with the music. Subsequently the produce of Walt Disney, Sergei Eisenstein and Busby Berkly are key landmarks in the advancement of the modern music video. Although to consider the video directed by Bruce Gower for Queen as the first ever music video is incorrect.
Queens Bohemian Rhapsody in 1975 has said to have been one of the most influential music videos of all time, although many different things before this might have influenced the modern popular music videos Bohemian Rhapsody was the main thing.

                                                                                                                                                                   

Timeline of the history of the music video

1920s:

Sound-on-film ushers in the era of musical shorts
In April 1923, New York City’s Rivoli Theater presented the first motion pictures with sound-on-film, a system that synchronized movies and their soundtracks. (“The Jazz Singer,” the first full-length talkie in cinema history, would premiere in 1927 and use the same technology.) Many early sound-on-film productions featured vaudeville stars, opera singers, bands and other popular musicians; known as musical shorts, these clips were played before feature films well into the 1940s. Later, during the 1950s, musical shorts made a comeback as filler footage between television movies, which were not yet edited to fit into time slots.

1940-1946: 

Soundies put coins in jukeboxes across the United States
Direct precursors to the music video, soundies were three-minute films featuring music and dance performances, designed to display on jukebox-like projection machines in bars, restaurants and other public spaces. Many of the era’s greatest talents, from jazz singers and swing dancers to chamber musicians and comedians, appeared in them. Another type of visual jukebox, known as the Scopitone, originated in France in the late 1950s and enjoyed some brief success in Europe and the United States.

In the 1940's the Panorama Soundie jukebox played clips of films over popular songs as the 1950s rock & roll films introduced audiences to the idea of band proformances. Though it started life as a B-movie, Rock Around the Clock, which starred Bill Haley, was one of the biggest hits of 1956. The film is composed mainly of band performances by Haley, The Platters, Alan Freed and Freddie Bell and the
Bell Boys. As it is difficult to pick out one single factor in the transformations that took place in youth culture at the end of the 1950s, the reason for the spread of popular music television in the period were as complex as they were dynamic. To say that since the advent of the popular music chart it would seem that increasingly the lifestyle choices of the wealthy demographic of baby boom consumers was fixed around the purchase of highly influential popular music products. Music in television like American Bandstand in the US, Top of Pops in the UK and Beat Club in Europe were central factors in the developing youth culture revolution.

1959: 

The Big Bopper coins the term “music video”
According to some music historians, singer and songwriter Jiles Perry Richardson, who went by The Big Bopper, became the first person to use the phrase “music video” in a 1959 interview with a British magazine. (Richardson died that same year in the plane crash that also killed Buddy Holly and Ritchie Valens.) The “Chantilly Lace” singer is also credited with making some of the earliest known rock videos in 1958.

1960s: 

The Beatles marry movies and music
Perhaps more than any other band before them, The Beatles harnessed the power of film to market their records and express themselves as artists. In addition to starring in full-length features such as “Help” and “A Hard Day’s Night,” the Fab Four recorded dozens of promotional clips—some with narratives and others composed largely of psychedelic images—that were broadcast in their native England and overseas. Many rock and roll bands of the late 1960s and 1970s followed their lead, releasing increasingly sophisticated promo films that shared the lineup with live performances on televised music variety shows.

1965:
The Beatles had achieved worldwide fame, and they could not physically appear on all the television shows throughout the world that wanted them.. They also found appearing on live TV and live performances in general, to be repetitive and mundane, interfering with the creativity and freedom they found with studio recordings.

1967:

 The Beatles filmed a single promo film for each song and, for the first time, both films were created without any pretence of performing the song, allowing the feel of the songs to storyboard the action.
The feel of the films is much more sophisticated than the earlier efforts, with some impressively artistic cinematography (particularly on ‘Penny Lane’, where the setting sun creates some rather beautiful images).

1974:

 Australia paves the way with “Countdown” and “Sounds”
Two weekly teen-oriented music programs premiered in Australia in 1974. Both prominently featured music videos, some of which were created especially for the shows. As “Countdown” and “Sounds” quickly earned a devoted following, the format spread to other countries around the world. In 1978, three years before MTV hit the airwaves, the American program “Video Concert Hall” began offering several hours of unhosted music videos every day on the USA Network.

                                                                                                                                                                   


Codes and Conventions

Codes and Conventions One of the reasons that Queen’s Bohemian Rhapsody (1975) is so regularly cited as definitive of some new era in popular music video is that it exemplifies the grammar of popular music video. While the codes and conventions of the genre are broad, the key feature of popular music video is that moving image is edited in time to the music. Consequently the work of Sergei Eisenstein, Walt Disney and even Busby Berkley are major landmarks in the development of the modern popular music video. However, to view the clip directed by Bruce Gower for Queen as the first music video is inaccurate.

While the Panorama Soundie jukebox played film clips over popular songs of the 1940s the rock and roll films of the 1950s introduced audiences to the idea of band performances. Although it started life as a B-movie, Rock Around the Clock, starring Bill Haley, was one of the biggest hits of 1956. The film is composed principally of band performances by Haley, The Platters, Alan Freed and Freddie Bell and the Bell Boys. Just as it is impossible to isolate one single factor in the transformations that took place in youth culture at the end of the 1950s, the reason for the proliferation of popular music television in the period were as complex as they were dynamic. Suffice to say that since the advent of the popular music chart it would seem that increasingly the lifestyle choices of the affluent demographic of baby boom consumers was cohered around the purchase of highly symbolic popular music products. Music shows like Top of Pops in the UK, American Bandstand in the US and Beat Club in Europe were centre pieces in the emergent youth culture revolution.

The momentum of the youth movement in the 1960s can be traced in the transformation of clothing codes and conventions from the fastidious tailoring of the Beatles suit to the long haired rebellion of the hippy era. From their earliest inception, however, popular music television defined the forms and conventions of the music video: carefully choreographed performances, synchronised to a studio recording of an individual track; close up shots, taken from high and low angles, edited in time with the music. While the BBC obligingly provided their own dance troop (Pan’s People) when an artist was unable to perform on the show, such was the impact on record sales that by the late 1960s record companies were paying big name stars to create short films to accompany single releases when promotional duties over-seas would otherwise prevent them from supporting the release with a television performance. However, while the Beatles Strawberry Fields and Procol Harum’s Whiter Shade of Pale are both examples of early music video, the reason Bohemian Rhapsody is so revered is that the visuals are structured so exactly around the arrangement of the song.

                                                                                                                                                                   

Parental Guidance On Music

To help guide parents, the RIAA has placed a number of different resources at your fingertips. The parent is the first and most important teacher. No one can take your place.

All music is not always appropriate for all ages and after some research I found out that the music industry takes seriously its responsibility to help parents determine what is and is not appropriate for their children. That's why the record companies created the Parental Advisory Label Program. This program is a tool to help parents make the choice about when -- and whether -- their children should be able to listen to a particular recording. Music can be a tremendous tool in fostering dialogue and understanding across generations. Through music, parents or other adults can tune into what kids are thinking and feeling. We need to pay attention to the music children choose and ask questions: why do they like a certain song or album? What do they think the artist is saying? When these opportunities to talk openly are seized, parents, kids AND music are best served.

Parental warning logos are set to be introduced before songs and music videos on services such as Spotify and YouTube that contain explicit material, following recent concern about the amount of risqué music content too easily available to children online.

                                                                                                                                                                  



Artist Research

Deaf havanna are a British, English alternative rock band. All of the original band members were from Norfolk, Hunstanton, King's Lynn. Deaf Havana originated in 2005 in The College of West Anglia in King's Lynn campus. Some of the band members formed a musical bond in Smithdon High School, occasionally coming together for things such as school shows. However it was in college where the entire band was formed, 

with a collaboration of young locals played at every gig they could get. The name 'Deaf Havana' has no literal meaning after its creation by old guitarist, Sebastian Spitz.

   In the Year 2006, the band created their debut EP 'Evangeline'. With a tight budget and limited access to industrial sources the band was left to its own devise of marketing and distributio. The band released two singles on MySpace to attract their audience.
   The year 2008 saw Deaf Havana's first record label, where they signed for two years to 'Wolf at Your Door Records' (2008-2010). During this signing, Deaf Havana released two albums, 'It's Called The Easy Life' in October 2007 and 'Meet Me Half Way, At Least' in May 2009. Both albums embarking hit singles and nationwide tours.
   From 2011 to the present day Deaf Havana have been signed to a new record label, BMG. On May 2011 the band released the first track called 'The World or Nothing' from their in the making album 'Fools and Worthless Liars' 
   On October 2012 Deaf Havana began composing their newest album 'Old Souls' which is their most up to date release.
   Both albums again embarked new tours and entered the charts for best UK album and hit singles.  

                                                                                                                                                                   




Research ideas

Porthcawl

Whether you prefer the thrills of the funfair, a quiet walk along the promenade or a lazy day sunning yourself on one of our fine beaches, Porthcawl can provide for all your requirements. Porthcawl Tourism is what this site is about. You will be able to enjoy good food and hospitality at the many Inns, Restaurants or Hotels in the Town Centre, and in the nearby picturesque villages of Newton and Nottage.

Hunstanton

The elegant resort of Hunstanton is the ideal base to enjoy Norfolk's superb coastline. Hunstanton, or 'Hunston' as it is known locally, is renowned for its unique striped cliffs and magnificent sunsets, made special by its position as the only west-facing resort on the East coast.

The seaside town began as a purposely-built resort in 1846 and retains its Victorian charm and character to this day, remaining a popular holiday destination for visitors of all ages, but especially families. From the Esplanade Gardens to buzzing family activities such as Crazy Golf, Pitch-and-Putt, and the Oasis Leisure Centre.

Hunstanton’s excellent beach, again awarded Blue Flag status in 2011, offers ideal conditions for playing on the sand, exploring rock pools, and enjoying the sea.

As a group we have decided to film in the location of porthcawl. We have chosen this place because the music video we plan to do "Hunstanton Pier" by deaf havana has the same type of scenery as porthcawl and with think that it would be ideal for what we want to do.

The clothes the band wears are mainstream and easy to copy whilst filming our music video. We have decided to wear similar clothes the what deaf havana wears in the video because it is easy to replicate.

The mise en scene throughout the video is a busy beach front during the summer time, where it shows people have fun and enjoying themselves on a summers day.


                                                                                                                                                                  


Theorists that help he making of our music video.

Andrew Goodwin Theory

Andrew Goodwin has identified a number of key features in music videos. They are:
- A relationship between the lyrics and the visuals, with the visuals illustrating, amplifying or contradicting the lyrics.
- Genre-related style and iconography present.
- Multiple close-ups of the main artist or vocalist.
- Voyeurism often plays a major part, especially in relation to females.
- Intertextual references to other media texts may be present.

                                                                                                                                                                   


Deaf Havana - Hunstanton Pier analysis.

The music video for Deaf Havana’s song ‘Hunstanton Pier’ begins with a shot of a film flashing with writing on. This suggests that the song is about the band’s memories and so this immediately creates a relationship between the visuals and the song. There is an establishing shot of Hunstanton Pier and so this creates a relationship between the visuals, song and the title of the song as it is called ‘Hunstanton Pier’ as well as being the location of the music video. At the beginning of the music video, the pace of edit is at a moderate speed with long shot durations and so it matches the speed of the music, which is at mid tempo and allows the audience to see the lip syncing. A medium long shot that moves in introduces us to the singer and this is because singers are usually the most recognised members within a band.

The use of a long shot allows the audience to see the band members in one shot. There a different shot changes where we see a close up of each of the different band members. This allows the audience to see the band’s signature as well as creating a star image for each of the band members and so they can all be recognised. Long shots of the location and scenery have also been used as iconography to help to reinforce the idea that the music video is based on Hunstanton Pier and so it creates a relationship with the song and lyrics. Another long shot has been used to show the vocalist walking through a field of poppies; this gives it a summery feel and adds to the happy atmosphere of the song. The use of natural and soft lighting helps to add this summery and happy atmosphere as there is not much contrast and the scene is well lit. It also gives the vocalist a ‘glamorous’ appearance which is typical within music videos. The shot then changes to a close up of his hand where the audience is able to see his tattoos; the tattoos help to give a suggestion the genre of the music video.

The band are made very prominent within the frame as they are centralised, the clip has also been sped up and so everybody appears to move past them really quick which also adds to the idea that time is moving quickly. Rhythmic cutting has also been used to match the speed of the song as short shot durations of the people within the music video appear to flash onto the screen on the beat of the music. As the song slowly begins to slow down the pace of edit also begins to slow down and there are longer shot durations so that the speed of the visuals matches the speed of the song. The last shot of the music video shows the band standing around the ‘Hunstanton’ road sign, this relates to the title of the song as well as creating a subtle message which makes the audience remember the music video as well as the title.

                                                                                                                                                                   



"Hunstanton Pier" Lyrics
This is the song we have decided to go with as the music video can easily be replicated and the location of the video is similar to a near by place where we have decided to film.

Here are the lyrics of the whole song where in brackets i have written how we could shoot this scene.

It was 2004 if I’m not mistaken when the poison hit my lips and I haven’t looked back since
I had friends back then and a PMA to match
We were young and out of touch with the things we’d grow to hate so much in time

Back when my hair was long and Phil was still alive
We spent our days trying to speak to the girls who made us weak
But now I’m aging badly and my friend’s been laid to rest
And the ones who let us in are pushing prams or raising twins



To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am

In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine. (time lapse of cars passing)

Lee and me were schooled in a tourist town
With less culture than Jeremy Kyle
But it stole our hearts for a while
And most weekends I found nothing but regret
Between many a drunk girl’s legs and in many a strangers bed.

To tell you the truth I’d be lying if I said I didn’t hate the city (shot of the city)
I need the pier and the fresh sea air of the town that made me who I am (porthcawl pier)

In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.

The ones who haven’t died or started families
Are all just working on building sites or battling with university fees
And a girl I used to know made me a promise once
I wonder if she kept it or if she even remembers it?

In my heart and in my soul are all the people I have known
And the places I’ve called home
But in my head and in my mind they’re all just places that I left behind
Reminders of the changing times and these aging bones of mine.


                                                                                                                    



Song Change

After going out and trying to film we released that the song "Hunstanton Pier" was to complex to film and the shots we would need to re-create the music video were achievable. As a group we have decided to change our music video to "smiles all round" by the same band Deaf Havana. Over the next few weeks we will be going out and filming shots we need for our music video.





                                                                                                                                                                   

Deaf Havana - Smiles All Round Music Video

_________________________________________________________________________________

Deaf Havana "Smiles all Round" Script

So, where do I begin? (door closes behind singer and the singer begins to sing)

I woke up today (singer sings and walks)
Dragged this broken suitcase through the rain (time-lapse with broken suitcase in the frame)
I've been searching for the inspiration (singing in the rain)
Got lost along the way (singing)
And you said before I left, (singer sitting with drink)
"James, don't you drink yourself to death"(singer sitting with drink)
Well my darling, I'm afraid I can't keep that promise (singer pouring drink)
Or even try my best. (close up of singer)
So while you sleep alone tonight (walking in the dark)
I'll be up 'till the morning light (walking in the dark)
So for now, things will be alright (walking in the dark)
Another place that felt like home for these past 7 months (walking and singing)
Is nothing but a number on a door (pan of a street)
And a street that felt familiar once (ECU of house number)
And I've got this great ability (car lights time lapse)
To ruin everything that's good for me (singing)
And i swear I won't be satisfied 'till everything goes wrong (singing)
'Till everything goes wrong (Singing)
While you sleep alone tonight (Singing)
I'll be up 'till the morning light (Singing)
So for now, things will be alright (Time lapse)
I know soon there will be a day (singer walking, jump cuts)
When these glazed eyes will fade away (ECU of singers eyes)
'Cause the truth is I'm not okay (B&W walking)
I will start again (replay previous clips)
I will retrace every step (replay previous clips)
I'll start again (replay previous clips)
I'll start, again (Shots of Skateboarding)
So while you sleep alone tonight (Singing)
I'll be up 'till the morning light (Time-lapse of sunrise)
So for now, things will be alright (Driving)
I know soon there will be a day (car lights time lapse)
When these glazed eyes will fade away (car lights time lapse)
'Cause the truth is I'm not okay (Close up of singer)
So while you sleep alone tonight (Shots of Skateboarding)
While you sleep alone tonight (Shots of Skateboarding)
Will you sleep alone tonight? (Girls hand on pillow)
I'll be up 'till the morning light (Fireworks time lapse)
Tonight. (Fireworks time lapse)

                                                                                                                                                                   

Audience Survey Results

                                                                                                                                                                   

Audience Survey Analysis

After analysing my results i found out that 100% of people who took my questionnaire thought that music videos are a good way of promoting a song. The next question i asked was "How often do you watch music videos, 12.50% of people answered that they watch them very often, 75% said moderately  often and 12.50% said they watch them slightly often. This shows that music videos are a big part of the music industry and that making a good music video will benefit the singer/band by promoting themselves. Then I went on to ask how important the mise en scene is and 40% of people answered as its really important, 50% of people just said it was important and 10% of people said it was moderately important. After seeing the answers its clear that to make a good music video we will need good mise en scene.

"Which type of music video do you prefer" was my next question, 20% of people said cameo, 40% of people said narrative and another 40% said they don't really mind. For our music video we will try a mixture of them all just to get the best result possible. Another question was "what would you prefer to see", 0% of people answered close ups of the artist, 20% answered with long shots of the band and 80% of people would prefer a mixture of both. I asked how important is it to have a music video that draws you in, 40% of people answered as it is important, 30% of people answered with slightly important while another 30% people answered with moderately important.


                                                                                                                                                                   

Record Lable

Atlantic Records

This record label was founded in 1947 by Ahmet Ertegun and Herb Abramson, both avid music fans and record enthusiasts. Their passion for artist development made Atlantic Records the home of choice for legendary artists including Aretha Franklin, Led Zeppelin, Ray Charles, Otis Redding, The Rolling Stones, Cher, Genesis, Cream and many more. With over 60 years of recorded music history, our passion for artistry in music continues today as a new generation of incredible artists including Bruno Mars, Coldplay, fun., Jason Mraz, Ed Sheeran, Wiz Khalifa, Janelle Monáe, Skrillex, Trey Songz, Hunter Hayes and more continue to further the Atlantic Records legacy.

Universal Music

Universal Manufacturing Co. founded by pioneer filmmaker Carl Laemmle in Chicago. The recorded
music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist and music branded products via multiple sales points including online, fashion retail, and live performances.




See Monkey Do Monkey 

See Monkey Do Monkey is a record label based in Cardiff, Wales, alongside its publishing arm, See Monkey Songs. See Monkey Do Monkey was set up in 2009 by Aimee Jade Hayes from Bangor, North Wales to release music by her Irish husband Richard Hayes’ band, The Method. The company has its own recording studios and rehearsal rooms at Kings Road Arts Studios in the Canton area of the city. The label's focus is 1960s influenced and psychedelic music. The label has released music by The Method, The Broken Vinyl Club, Houdini Dax, The Keys, The Moles, Colorama and Kizzy Crawford.

                                                                                                                                                                   

The modern music industry

The modern music industry is known for two things: ripping off artists and suing 8-year-olds for stealing music. That, sadly, is the basic public perception of the music industry at large. All of this is thanks to electronic music formats and the proliferation of it thanks to iTunes and other players in the game. A decade ago, the music industry was still known for rock stars going into rehab and nobodies becoming somebodies and then nobodies again overnight.

So how has iTunes fundamentally changed the industry and are those changes good or bad?

1 Singles Reign Again
In the days of radio, singles were the name of the game. Record promoters used a single off an artist’s album to sell the album to consumers. In the beginning, this was mostly a good thing since most albums were good stuff. Eventually, however, this gave rise to the one-hit-wonder bands that made one great radio-ready song and had 12 other worthless tracks to go with it. Consumers got tired of buying a full album at full price just to get one song in their library.

Although singles on record, tape, and eventually CD might have changed that a little, iTunes changed it a lot. Now, more singles than full albums are sold and the market shows no signs of letting up on this trend.

2 Album Lengths and Content

To go with the singles changes, albums have fundamentally changed as well. Song lengths are no longer limited to the 4-minute radio blurb as a built-in requirement to get air time. Producers are seeing these trends and re-formatting albums to match. Today, most albums have 3 or 4 radio-edit songs at the front followed by the planned first hit single at centre and then longer or less marketable songs towards the end of the album.

Many consumers are becoming song-savvy and are previewing albums on iTunes and Amazon. Numbers show that most of them will listen to the first four or five song previews before purchasing the whole album. With the price point as it is, consumers believe that if only one or two songs are good, they’ll just buy the singles, but if several are good, it’s cheaper to buy the whole album at once. Producers see this and are therefore pushing albums as a single unit by organizing the songs most likely to be played as previews at the front. By the time the potential consumer hits the current radio single, they will be sold on buying the entire album instead of singles.

3 Brick & Mortar No More

The old brick music store and the music store as a hub of the shopping centre are nearly gone. New technology making for instant downloads and easier marketing and distribution have meant fewer and fewer physical sales of albums. In fact, most physical sales are now through online outlets such as Amazon rather than in tangible stores.

4 Portable Listening Is In Vogue (Again)

After a huge amount of popularity in the 80s and 90s, portable music players and listening seemed to die off. The iPod changed that a little bit, but not until the popular uprising of electronic formats, spearheaded by iTunes, did it take off once again. Recent years have seen many portable devices including music playing as an expected feature. Phones, tablets, and even cars are now able to play portable electronic music formats as part of their built-in repertoire.

5 Big Labels Losing Sales – The Rise of the Indies Commences

Big record labels are increasingly seeing lower and lower revenues as a failure to keep up with the new trends and bad public relations from lawsuits take their toll. Many artists are turning to independent or even self-promoted labels to distribute their wares, made much easier and cheaper thanks to the Internet. A band or small label can easily distribute through iTunes, Amazon, or even Facebook and MySpace.

Artists are turning to socially-promoted festivals (‘Festy’s’) as a way to both promote themselves and quickly (and cheaply) schedule live performances. While physical album sales can happen at these events, they are usually used to promote websites or other means of getting electronic downloads of the album instead.

This is a gif to show how over the years technologies and how we listen to music has changed. 

                                                                                                                                                                   

Music Video First Edit